With over 1.5 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide. WhatsApp allows users to enjoy multiple features, such as group chats, large file transfer, audio & video calling. One of the best advantage of Whatsapp was that it did not promote ads on its platform. But now WhatsApp is going to show ads to its users in 2020.
Users will see them in WhatsApp Status. Currently WhatsApp status is used to show text,images, videos, or GIFs. Users upload a status which disappear after 24 hours. WhatsApp ads will also appear in status. These ads will be shown to the users according to their interests.
WhatsApp advertising functionality will work along the same lines as ads on Instagram. Ads will cover the entire screen when viewing them.To view the entire Ad users will need to swipe up.
Users are not happy to hear that WhatsApp will show advertisments to the site in the near future. Some users have also said that if there are advertisements on the site, they would uninstall WhatsApp.
The messaging platform is yet to be officially disclosed when the status ads feature begins to roll out. Bearing in mind that WhatsApp is already working on the ad feature, we can expect the official launch soon.The feature will be available for both Android and iOS.
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